It's important to remember that content on Snapchat only
lasts for a short period of time after a 24 hour period of time they disappear,
so it's not like other platforms where you can repurpose the content on an
ongoing basis, now with that being said I think that's also the attraction of
Snapchat. Users know that the content on
Snapchat is fresh and not dated, this is a big part of its appeal.
If you think Snapchat is something that will work for you,
here are some ideas you can use to get started in producing content:
Use Snapchat for Behind the Scenes Footage
This is a great way to give your customers/prospect and
insider's view of your company. Sharing
your company culture can really help to engage your following with interesting
content.
Media Influencer Outreach
Like all social media platforms, Snapchat also has its share
of influencers. Partnering with influencers can help in sharing your brand and
conducting an awareness campaign. It's a
great way to share your brand's voice and personality, not to mention Snapchatis able to reach a demographic that's hard to reach throughout more traditional
channels.
Share Promotions, Coupons or Contests
Everyone loves a deal, so Snapchat is a great way reward
your followers with promotional codes, coupons, contests, and giveaways. Be
creative, it will keep your customers/prospects interested.
Deliver Exclusive Content
Because of the uniqueness of Snapchat, it's a great way to
deliver exclusive content to your followers.
We all love to be the first "in the know."
Report from Live Events
Share your live events with your followers using Snapchat.
It's a perfect app to give the insiders view of what's going on.
Evaluating the Value the Marketing Value it Brings to You
It's clear that Snapchat has the ability to create
engagement with your customers as well as awareness with your prospective
customers through the use of daily stories.
It has the potential to get you in front of a new audience that is
perhaps being missed by other social media platforms. However, with it come a few downfalls that
you have to be ok with.
- Your marketing message can't be recalled, this means it's one and done.
- You currently can't drive traffic from the Snapchat app. This means it is nearly impossible to convert them through the purchase or lead process.
- In marketing departments that are already tapped for time and resources, it's one more social media platform you will have to activate, feed and monitor.
Only you can make the determination of whether Snapchat is a
good channel for you. Like any other
social media platform, I believe Snapchat will work well for some businesses
and not for others. I would also say that I believe Snapchat will continue to
evolve, grow and increase their marketing opportunities. The only way to know
if it's right for you is to try it. Evaluate it, try to develop a content plan
that is Snapchat specific and see how difficult it is. If you find the content plan comes naturally,
why not give it a try? If you struggle
you should take that as a hint that perhaps this is not the right platform for
you.
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