Twitter began in 2006 and has gained notability and
popularity worldwide. Twitter is ranked as one of the top 50 websites on
Alexa's web traffic analysis. The number of daily users vary, but in March of
previous year. Nielsen.com ranked Twitter as the fastest growing site in the
Members Communities category. eMarketer estimates that there were over 6
million+ registered Twitter users. Their research also projected that by the
end of year that number will double.
Twitter is a free micro-blogging tool that allows you to
post short "blogging" messages in 140 characters or less. You can
post these messages using Twitter on your computer or your mobile device.
Twitter is one of the easiest social networks to pick up and
start using. The Home tab will show you a feed of constantly updating tweets
from people you follow. When you sign in, you'll need a nickname that begins
with the @ sign. This tag will be used in other subscribers' tweets if they
tweet directly to you. The Connect tab filters through the busy feed and show
you interactions and mentions. This feature allows you to see when people
reference your Twitter account and gives you a list of new followers.
Twitter provides a way for individuals to share information with
one another in real-time. They can share news stories, reviews, complaints and
even special deals.
We call these short 140 character messages
"tweets" or "tweeting." These messages are broadcast to
other Twitter users that follow you and shown on your Twitter profile page.
You can also use private messages through Twitter to your
followers, this is called a direct message or a DM.
Twitter is meant to be used on the go. The typical Twitter
user tweets from a smartphone rather than a personal computer. Thankfully, the
mobile app for this social media service is even easier to use than the Twitter
site. The advantage of using Twitter on a smartphone is that you can update
your Twitter account immediately. When you take a quick picture with your
phone, for instance, you can upload it instantly and add a comment to complete
the tweet.
You cannot add personal videos to your Twitter feed.
However, that problem is easily resolved. You can add any link that fits the
140 character requirement, from links to YouTube to personal websites and news
feeds. Local businesses looking for a way to increase their reach can also take
advantage of quick updates, creating loyalty in their followers and rewarding
them with coupon links and promotional codes through their tweets.
Profiles 9.4/10
The profile page for each user is so simple that it appears
to be a weakness for this social network, but it actually works in its favor.
For a site that emphasizes simplicity in all things, we'd be surprised if there
were a complex profile page. Everything that Twitter members see about you is
located in two small windows. First, users will see a profile picture that sits
within a larger header photo that acts as a custom profile skin. The second
screen allows you to input your location, website and short bio. Each of the
items in a Twitter profile is optional. Twitter provides premade themes to use
as your Twitter background, or you can create your own.
Search Compare 8.8/10
The Discover tab is what sets Twitter apart in a positive
and negative way. Your Discover feed shows you news stories that have either
been tailored to your interests or stories that were tweeted by those you
follow. If you are looking to be well versed in pop culture and current issues,
you can find the Trends feed. This feed shows both keywords that have been used
recently in Twitter and hashtag keywords, and follow the conversation regarding
the most popular news stories. Twitter has literally taken the # sign and claimed
it as its own. The downside of searching for friends on this social media site
is that most users, other than celebrities, use nicknames that closely resemble
their names, so it's difficult to find and connect with friends unless you know
their @ names.
Security 10/10
Twitter has a surprising number of security features. If you
choose to add your email address to your notification settings, you have the
option to allow others to find you by that email address. We noticed that
several Twitter accounts are locked and no information can be retrieved. You
can see how many tweets they have been written, how many users they follow and
how many users follow them, but nothing else. When you select this option, you
have to approve every tweeter who asks to follow you.
It's very easy to reset your password at any time. In what
should be standard with every social media account, Twitter allows you to
associate a mobile phone number with your login and password. This greatly
reduces the chance of Twitter hacking.
Twitter Summary: 9.4/10
Twitter is one of the easiest-to-use social network sites
you can experience. The mobile app gives you instant and constantly updated
information. In a matter of seconds, you will know exactly what the rest of the
world is interested in, and you can always join the conversation. A minor
disappointment we have with the site lies in the difficulty associated with
searching for friends. Unless they're famous or their Twitter handle is their
first and last name, it's complicated to find people. Regardless, Twitter is an
incredibly easy-to-use social media service, and there is a reason it's one of
the top social networking sites.
Twitter is often used in campaigning, education, emergencies,
protest and politics, legal proceedings, and public relations. Businesses can
use Twitter to promote their products and services as well as provide customer
services and listen to be being said about their companies.
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