Before the Internet, small business owners as we were
usually limited to a local market -resorting to expensive advertising and
brochures, direct mail, cold calling. We were hoping customers find you by word
of mouth or Yellow Pages advertising.
Today, we can work with a consultant, a financial planner or
a business coach in the country as easily as someone across the city.This is the age of the virtual client. However, while the
Internet has made perfect sense to land a major client, you have never met in person;
he also created new expectations among consumers.
Customers now "Google" around to find someone with
your skills. They expect us to make a good "deal" virtual for you. If
you do not pass the test, or to make a bad impression, or appear dull compared
to your competitors, you will lose potential customers.
The only way to be truly successful in business is to
establish a good reputation. And understanding of how the business has moved
into the Internet age can help you put your company's marketing potential in
the virtual world.
The First Virtual Impression
The Internet has raised expectations among consumers and
businesses will have a credible presence online.Many of us are now make "first impressions" of
people and businesses via our web browsers. From the moment your name and
company appear in a Web browser . Our first impression often means the
difference between a blow to the business of your prospect, or be shut down.
Think about it. You probably used the Internet in search of
a company or a person you are considering doing business with. Certainly,
customers and potential customers look online, too.Prospects you've never met form opinions about your business
at the click of a mouse. Internet first impressions are not only influenced by
the way your website looks, but also how your business appears often or how high
it ranks in a web browser.
Become a Online center of influence
We all know people who command considerable attention every
time they speak. Others want to listen, learn, and imitate them. They are
centers of influence, a distinction, you can continue online by developing the
following qualities:
- Share knowledge within your target market;
- Participate, listen, contemplate, and offer thoughtful responses;
- Be prepared to express an opinion;
- Assume leadership positions in your industry
Certainly, experience counts. But it is not the only
requirement for an online center of influence that will earn the distinction of
"trusted advisor" within your target market.
Start by making your website a resource for your industry.
Feature lots of useful information, including articles, links, downloads,
customer resources, and nothing else use to your target market. Be generous and
give, give, give!
Place items online
Online articles based on your expertise by providing useful
information that website visitors are actively looking. Online articles,
position yourself as an expert in your field and pass a level of authority that
establishes trust and opens the way for the sale.
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