SMO is an acronym for "Social Media Optimization," which is actually a buzzword that refers to ways to optimize online content for social media distribution.
SMO is also used as shorthand for how the content is widely shared online, or the variety and number of channels in social media through which it is distributed. Sometimes it is referred to as Social Media SEO
What is the purpose of SMO?
Since SMO has become a popular marketing term, people use it to mean all sorts of things related to the marketing of websites, services and products, but in general, the goal of SMO is to drive traffic and exposure through the use of social media. Perhaps the simplest way to describe SMO is to say that it refers to almost everything about the smart use of social media.
There are many things people can do to websites and mobile content to make them most likely to be shared across social media, such as adding a Facebook Like button or "send this "for a Web page. These actions are examples of SMO, like everything that makes it easier for people to share content. These actions are considered SMO because they optimize content for social sharing.
How SEO is different from SMO?
SMO is related to SEO, an acronym for "Search Engine Optimization", which in turn means optimizing online content for better results in the search results.Both concepts (SMO and SEO) are similar because both involve optimization of online content so that it is more likely to be seen by a greater number of people.Site owners who want search engines to find and rank their sites more prominent have long referred to the practice of organizing and tweaking their sites to appear better to search engines.
Unsurprisingly, when social media became fashionable in marketing, SMO sentence arose to describe a similar concept for social media - refine online content or a website to facilitate the distribution of tools and social media services.SEO and SMO today are closely linked because search engines take into account how any content place in social media - or how it is widely shared - as one of many factors in formulas to determine placement in the search results.
Key Ingredients SMO
Good content - like SEO, high quality, good content is perhaps the most important in the social media optimization factor. It is real simple - the better the content, the more likely it is to be shared.
Sharing Buttons - Social sharing buttons are particularly important tools for SMO, too. Placing buttons in places where people are likely to click share and can strongly stimulate the distribution of this content. And long term, the additional sharing can lead to better search engine rankings.
Engagement - Encourage conversation, dialogue, or any other type of engagement with your content is another excellent strategy for SMO. It could be as simple as inviting comment or having a survey. Whatever the method, getting people to respond to your comment has a viral effect.
Share your Stuff - Sharing your own content in social media channels is also a key element of any strategy SMO. The more channels you send your content, the more it will be seen and shared by people who do not visit your site to see it.
SMO Tools: Automate Your Social Media Management
A ton of tools for managing social media exist to help people and businesses optimize their content for social media, so that these tools can be considered SMO tools.
The tools include a variety of programs dashboards that enable people to manage multiple social media accounts from one place, like Hootsuite, Buffer , Social Flow and various Twitter clients.
Related Articles :
No comments:
Post a Comment