I've been writing a lot lately about social media marketing,
and how to use it in your marketing strategy, but I must admit, I have recently
become irritated. There are a lot of companies, I mean big business and
soloprenuer who has started to think social media marketing is a get rich
quickly or quick solution to small marketing budget to shoot through recession
with little or no effort.
Stop it! Social media is about interaction, and if I haven’t
told you once, I aid this, at least a hundred times: it's all about
interaction! In the interaction, build relationships; In the establishment of
these relationships, there is the opportunity to share your products and
services are. This will not happen overnight. Time, consistency and the establishment
of a genuine interest is necessary in the creation and promotion of these relationships. If you
do not want to do this, then hire consultants to do it for you; if you do not
want to do that either, then FORGET about SOCIAL MEDIA
There is no standard list of right and wrong when it comes
to social media, but one thing is constant: no matter what industry you are in,
what is bad and you will destroy your reputation in the media social. You can
save your reputation by keeping these ways.
There is no you, INTERACT.
Meet others, Try to know them; It’s not just about trying to
sell and promote your products because It will not work.
Spam is not RIGHT.
It is true that spam has become a problem in the social
media networks, and we have to weed through it, as we do in our inbox email. No
spam followers; if they do not ask, do not send. It's so simple! Permission
Marketing is the key.
Inconsistency will lead to FAILURE.
You must be consistent when it comes to using social media.
Participate once a month or once a week just not getting the results you want.
Do not be a social media snob.
Obviously, social
marketing is to be social; be willing to learn from others, and remember it’s not only about others in your industry.
Want subscribers? You must be a FOLLOWER
Just like you cannot open a store and think the customers
will just appear, You cannot just Sign Up and start thinking that everyone in
the world will just come and follow you. You must be a follower. Social marketing
is not about flying SOLO, Participate
It is important to realize that social media marketing
works, but as with any marketing strategy, there are the fundamentals of that
strategy to implement. You need to find the right social media marketing medium
that will work for you and your industry campaigns and design your campaigns in
a way that present the results you want. It is a little to no cost marketing
option, but you have to invest your time. If you're not willing to do that,
consider selecting another marketing option or outsourcing your social media
marketing with a company that can help you create and implement your marketing
strategy into practice. If you decide to outsource, just be sure to choose a
company or a consultant who has an idea of what they do.
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