Social media has become an essential part of online
marketing, especially because people (i.e. your future customers) spend a lot of
time on social networking sites. So if you are not active on social media, then
you are missing out on a huge amount of potential business.
Whether you use a mom and pop business or company several
million dollars, it is imperative that you take advantage of social media to
increase the visibility of your brand. You do not know where to start? Do not worry;
I’ll guide you over the essentials.
Here are four ways you can use social media
to build your brand.
1.Use Each site available
It is important that you create a company profile on every
major social media site such as Facebook, Twitter, LinkedIn, Google+, to name a
few. Many of the big companies like Instant Checkmate, have even ventured into
platforms like Pinterest and Slideshare to increase their social impact. Other
profiles that you maintain, the more people you will be able to achieve on a
daily basis.
2.Stay Active
If you neglect your social media profiles, your supporters
and admirers will think that you got lazy, or that your brand does not have
anything new to share with the world. So you have to keep your profiles and
make sure that you update each every day. It can be time consuming and tedious,
but the consequences of not staying active are much worse than taking an hour
or two to keep your social presence.
Being out of the office is not an excuse either, as there
are several great tools that you can use to program your messages in advance.
Personally, I like HootSuite because his painting simple and easy to navigate
panel helps you plan your social media activity (on all pages) weeks or even
months in advance.
3.Aim to create viral messages
The ultimate goal of each post is to go viral, and the only
way to achieve this is to share content that is both interesting and relevant
to your brand. Messages that are timely and funny are also known to do very
well on social media. The key here is to put yourself in the shoes of your
customers and ask yourself "Is this something I want to share?" If
the answer is yes, then you're good to go. If not, then you may want to review
your message in order to appeal to a large chunk of people, which will escalate
the possibility of your shared content on a massive scale.
4.Crafts (and maintain) Your Brand Voice
When you publish the content of a profile of the company,
the last thing you want is to look like a robot because it is the fastest way
to legitimize your brand in the eyes of your followers. To avoid this, you need
to write a single voice for your brand, and you must ensure that the voice
remains consistent across all of your messages.
Taco Bell is a great example of a brand with a distinct and
recognizable voice, you can see just by visiting one of their social profiles.
They are posts are funny, sarcastic, and sometimes even a bit racy, but it
works because they have and they make no excuses for your non-business social
media.
If you are unsure of how you want to represent the voice of
your brand on social media, you can take some help from research established
companies that have become famous for their social approach. A little research can take
you long way, and you certainly not know where you'll find the motivation you
need. Be certain that whatever you opt, Be steady on it.
Do you have additional tips companies can use to build their
brand on social media? Share your thoughts in the comments below.
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