Many of us think that the rise in social media is the decline of Email Marketing but this is wrong . Email marketing is still a highly effective way to increase sales for your business.
In 2013 , 3.6 billion people had email accounts ad according to an estimate the number will rise to 4.3 billion till the end of 2016. For sure social media is a great way to generate leads but email convert leads into customers.
For years email marketing has been facing a decline because of spam. Realizing that spam is everywhere even on social media. People still respond to right kind of posts and emails. Smart entrepreneurs use email marketing to create new business and turn customers into repeat customers.
If Email marketing done right then it is one of the best tool in your internet marketing campaign. The frustration with email results when entrepreneurs use outdated techniques or have relied too heavily on social media. According to me there are the some tactics that will surely help you in your email marketing campaign.
1.Offer a incentive to get people to Sign-Up
Entrepreneurs know the value of offering a free digital
download/video as an incentive to get people to sign up for their email list.
The problems is most of these “gifts” are terrible.
Legendary entrepreneur, Ramit Sethi, says your free content
should be better than most people’s paid content. With more than 500,000
monthly readers, he definitely practices what he preaches. When you can master
this philosophy, you create life-long customers.
It’s worth your time to create a free gift that makes
signing up for your email list a no brainer. When someone gets good value from
your free content, they are more likely to buy your premium content. You will
see a dramatic increase in conversion rates.
2.Use automation
One of the great things about email marketing is that you
can have automated campaigns running 24/7. You can set up auto responders with
services Mailchimp, Aweber or Infusionsoft.
work on your other marketing efforts.
3.Focus on the little things
Many emails from entrepreneurs are not opened because
they’re missing some of the basics:
- Strong headlines.
- Research guiding the best time to send emails.
- Being straight to the point. (Focused)
- Presentation.
- Clear takeaways.
Making tweaks here and there can dramatically increase your
open rates. When you have a captive audience, you create an opportunity to
close the sale.
4.Send out exclusive content
Your email list should feel like a VIP club. At least once a
month, send content exclusively for your email list. They will realize the
value and stayed subscribed.
If the exclusive content is good, they’ll recommend your
email list to other people and make it a point to open every email they receive
from you.
5.Don't over-sell or be afraid to sell
Entrepreneurs create a ton of free content to build an email
list. Whether it’s your blog, podcast or videos, this free content establishes
your authority.
You also should also avoid the other end of the spectrum.
You risk coming off as the sleazy marketer if you're always selling. A smart
entrepreneur will figure out the right balance.
6.Never stop growing your list
Whether you have an email list of 50 people or 500,000,
always work on growing your list. People will come and go, so adding new names
is vital to keeping your email list healthy.
We live in an unprecedented time where the Internet and
social media have created tremendous opportunities to grow an email list of
engaged fans and future customers. Take full advantage of social media,
webinars, video, guest posting and joint ventures to grow your email list. Grow
that list, and nurture it.
If you can use these techniques to make your email marketing
efforts better, your influence and income will increase. Use social media, but
don’t neglect email. It’s still working and not going away.
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