We know how important social media is in today's marketing,
but how do you increase your presence and following, so social media is a cost
effective marketing tool for your business? I will show you 7 ways that you can
start today that will help you in the long term growth of your visibility and
following along.
1.Enhance and optimize the feeds you follow.
The most interesting as you are exposed to the most
interesting things that you will. If you are unsure of where to start when it
comes to improving your own inflows, starting with lists created by people of
influence.
2.Share original content.
If you're going to be successful in social media, you need
to be creating content. The content is not only articles, but graphics, videos,
etc. Engaging in social media with not content, it's like trying to start a car
without gas - you will not get anywhere.
3.Share content from others.
While reading the content that interests you and that you
think your audience will find interesting be sure to like it, share or re-tweet.
Others will see that you share their information and be more likely to share
your content. I like to call this sharing of love. Social media is not an
individual sport, so start building your team with a solid social media network
that will not only give you items to share, but also be willing to share your
information as well.
4.Be Interesting.
Find, know and live your own voice. Do not just copy what
others do, tap into your own originality. Social media gives you the
opportunity to humanize your brand and naturally participate in conversations.
Still stuck? Your brand voice can be as simple as an adjective that defines
your business. Voice tag can take you from nothing to amazing.
5.Increase your response rate and share.
We know that when it
comes to social media algorithms will show messages that get a reply or
comment. Learn what types of messages encourage comments and sharing is
something that takes time and will more than likely not happen overnight.
Darren Rowse, the Copy blogger did some
experiments and identified 13 positions that tend to get feedback or shared.
Here are five of my favorites:
- Competition - messages that give people a chance to win something by leaving a comment.
- Show Off / Share a link - Ask readers to view or share something they have written or created.
- Hacks - Hack walk people through the process, how to or do it yourself project.
- Question Messages - sounds simple enough, but a question. Those who see it are wired to respond.
- Debate and controversy - Put all opposing arguments and let your readers react.
6.Be the expert.
Be the industry expert that you represent your company.
Provide an overview of what no one else can. Think about it, what lessons can
you give that nobody else can? Could you start your own hashtag chat on Twitter
or Google+ Hangout on your industry? Do not be afraid to share your knowledge,
it will help you build trust with your prospects and customers. One thing to
note, Twitter and Google Places visits may take some time to set up, if
you start to just stay consistent until you find that you have created your own
following. Do not give up too soon - it's a mistake many make.
7.Stay interesting.
Increase your presence and following on social media does
not mean stay on the 24/7 social media. Do not be afraid to get off social
media and off. Stay interesting continuing to do interesting things that do not
involve social media.
You may also like:
5 steps To a Winning Social Media Strategy (First part)
5 steps To a Winning Social Media Strategy (Last part)
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