The Role of Social Media in Marketing

What the heck is social media and what role does it play in marketing? This is probably a question you should not have received  years ago, but today it is the most common question that comes into everyone’s mind

First, let's talk about what social media is. Social media provide some low-cost tools that are used to combine technology and social interaction with the use of arguments. These tools are normally mobile or internet based. Some of you have probably heard of like Twitter, Facebook, LinkedIn and YouTube.

Social media gives marketers a voice and a way to communicate with their peers, customers and potential customers. It personalizes the "brand" and helps you to spread your message in a relaxed manner and conversational.

The fall of social media, if you can call it that is that it must be a part of your daily life in order to maintain the momentum and attention that you need for it to be successful.

If you think social media is just for small business owners looking to experience, I have to correct you. Here are some companies that are involved in social media:

BMW- Using Facebook to promote their travel route 1 Series and created a page for fans Rampenfest.

Dunkin Donuts- yes they found value in social media and set up a Twitter microblogging account.

Imran Khan- In my examples, I can not leave out the current president of PTI Imran Khan. It has been considered a leader in the use of Twitter during the last elections. He has over 1.5M followers, I remember the "twitter buzz" nowadays and during the last election

As you can see, we have beverage companies, exotic automobile manufacturers, pastries and our leader  using the social media, it's not too difficult to understand that there is something.

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What role should it play in your marketing? According to me marketing is a tool we use to inform consumers about our goods, our existence and our offerings. Social media does it. Here's how:

• We can use social media to give an identity to who we are and the products and services we offer.

• We can create relationships using social media with people who might not otherwise know about our products or services or that our societies are.

• Social media makes us "real" for consumers. If you want people to follow you do not talk only about the latest product news, but also share your nature with them.

• We can use social media to partner with our peers, who may be serving the same target market.

• We can use social media to communicate and provide the interaction that consumers seek.

As you can see social media brings with it a lot of value, but how do you do things?

• You can not solely rely on online, you must mix it with other marketing vehicles. While social media will create awareness, I am not convinced that the first it will sell a million dollars worth of products. This does not mean that one day once you've built your social media "celebrity" that it will not, but it probably will not be tomorrow.

• Be yourself, reflect personality. There is no written "good" rules or "bad" when it comes to social media, only you can determine what works for you.

• Be consistent, if you do not intend to be consistent not do it at all - it's a waste of everyone's time.

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Success stories abound when it comes to using social media headhunters who find job seekers to new businesses that want to introduce a new product and already established Fortune 500 companies that want to strengthen their brand . The role of social media in your marketing is to use it as a communication tool that makes you accessible to those who are interested in your product and makes you visible to those who do not know your product. Use it as an important tool that creates a personality behind your brand and creates links that you can never get otherwise. This creates not only repeat buyers, but also loyal patrons. The fact is that social media is so diverse that it can be used in any way that best suits the interests and needs of your business requirements.

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