So here is the second part of my last blog and as promised i have discussed every mentioned step in detail.
Step 1: Content
Step 2: RSS (Real Simple Syndication)
Step 3: Social Search
Step 4: Social Bookmarking
Step 5: Social Networks
1.Content
1.Content
I know that content takes time and effort, but remember I didn’t
tell you that its easy. There are some that relate the content to blogs but I
prefer to call “Content” so that you do not think that I am referring to write
about where you had been at weekend’s night. Content is the foundation of
social media marketing. Content will leave a more lasting effect than anything
else, and provide you with a value that can be shared. The content will attract
your target audience and drive profitable action for your business. The content
is also not only about the content, it is also about to read the contents of
the other comments. You will receive back as much as you put in the other - if
you can keep in mind that you will be well on your way to build a solid
foundation.
2.RSS
What is RSS? I see RSS as a way to easily curate information
that will give the ideas and help you to come up with hot topics and also give
you info to share with your networks. RSS stands for Real Simple Syndication
or. It's an easy way to aggregate and filter content around specific topics
that interest you and your target audience. RSS is easy to use and is delivered
directly to your desktop.
3.Social Search
It’s so true that social research has gained importance in
recent years. Social research is the integration of personal social results and
their social graph in public research announcements. What you say and what
everyone has to say about your business on social networks. You can use social
research to stimulate not only the conversation, but also to help you in
managing your reputation. Do you see how your content plays in social research?
By posting content or sharing of content, it will start to appear in the
results of search engines for those who have your business in their social
graph. It always plays out and it's only the beginning, but my personal opinion
is that we will begin to see social research to take the place of the search
engine optimization on a larger scale.
4.Social Bookmarking
Sharing sites provide a way to find and bookmark and tag
stuff all over the web. You can curate information that interest you and share
them with your social bookmarking community. Tagging content and participate in
communities of social bookmarking is a great way to open more channels to your
business and drive traffic research. Sounds great, right? Good - because it
requires working. Social bookmarking creates useful and soft search links and
these two things empower your content to rank high in search engines. Creating
a systematic approach to social bookmarking help to build hundreds of links on
your site and in return creating barriers to competition in the key search
terms.
5.Social Networks
Last but not least your social media strategy should include
social media networks, but this is not the place, where you should spend the
majority of your time. Branch out and enjoy the number of potential customers
that you might find in social networks like Facebook, Twitter, LinkedIn and
Google+, but if you haven’t applied the above steps and clambered the ladder,
you will find nothing but frustration. Social networks require some time to comprehend
and then they thrive on content and new ideas, but without sharing anything I'm
afraid you will not see the positive impact on your business that you hope.
Social networks must work to grow your business, not just suck your time.
Networks of social networks carry a lot of value to your business, but without
content and engagement of these networks leave you empty handed.
Social media does have value, but you must be prepared to:
- Climb the ladder of social media marketing and invest in each step.
- Develop a clear and concise strategy that you and your team can follow.
- Be committed.
- Be consistent
- Establish standards and benchmarks to gauge what works and what does not work - it will help find the success of social media marketing.
- Social media marketing works, but it does not work overnight - you have to work! Invest, you will not regret it.
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