If I could explain companies one thing about social media
and know that they'd "get it" before I walked out of the room it
would be that social media is not a quick-fix. Most of the strategies in internet
marketing require consistency, time, commitment, and determination and If you
are not eager to capitalize in social media it will never give you the outcomes
that you want.
Social media isn't just about signing onto Facebook,
Tweeting, creating a LinkedIn profile or signing up for Google Plus. To gain
value from social media, you must do same i.e. Share value. Today I'm going to
show you how to gain, share and integrate value into your
social media
strategy.
I like to think of social media as a ladder, go up one step
at a time until you reach the top. Arriving at the top of your plain is solid
and their efforts will be noticed by your prospects and customers. Now with
that being said let me remind the strategy works, but it will not work
overnight - it's going to have to be dedicated and investing time every day to
create a solid base.
Are you ready to start? If so, we will proceed.
- Social Media is all about learning, listening and building relations. Social media gives us the ability to:
- Listen to your customers and potential customers and gain intelligence.
- Find out what they want. What are you looking for? How can you help?
- Building relations, because people want to buy from people that they not only know, but whom they like.
- We are enabled through social media to build authentic and personal connections and in return those connections will help us in growing our businesses. Those contacts will come by giving value - not selling.
The hierarchy of social media strategy looks like this:
Step 1: Content
Step 2: RSS (Real Simple Syndication)
Step 3: Social Search
Step 4: Social Bookmarking
Step 5: Social Networks
Each step is in ranked according to its importance and where
you should spend the most time.
I’ll discuss every of the step in detail in my next blog.
So, stay tuned. Meanwhile you can have a look at my other posts that you may
also like :
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