Difference Between Marketing and Advertising

You will often find that most of the people confuse advertising with marketing or vice versa. While both modules are equally important but also different from each other. If you know the difference and have done your market research well you can put your company on the way to success and substantial growth.

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Let's just start by revising the formal concepts of each and then I go into the description of how they are different from each other:

Advertising: 

"The paid, public, non-personal broadcast of a influential message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers".

Marketing: 

"The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the exchange or transfer of mutually advantageous products".

After understanding these basic concepts it’s easy to know how these two concepts can be confusing to the point that persons think of them as one-on it, so let’s breakdown it a little.

The advertisement is part of the marketing process. This is the part that involves getting the word out about your business, products or services. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of advertisements in the media such as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, public relations following in close second search and the market does not fall far behind.

The best way to distinguish between advertising and marketing is to think of the marketing pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer and sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. Each of these elements must not only work independently but they also must work together in order to achieve the larger goal. Marketing is a process that takes time and can involve hours of research to develop a marketing plan to be effective. Thinking in organizing marketing and everything you do to facilitate trade between the company and the consumer.

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