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I have always used this scenario when it comes to explaining
all the different social media networks -
• Facebook - Network for friends and family
• Twitter - Network foreigners
• LinkedIn - professional network
• Google+ - A collaboration of all the above
There was a time when people compare Facebook and Google -
of course, there were significant differences, Google was a search engine -
Facebook was a social network. But now Google has entered the picture with
Google Plus it, social network. Facebook and Google+ have a little more
similarities now and many ask me where they should spend their time.
The answer is simple - spend your time where you get the
most worth. That's the cool answer, but let me see if I can break it down into
a little "nuts and bolts" explanation.
The introduction of Google Plus, we added the following:
Circles
Using circles to share specific things with specific people.
You may not want your customers to see the same things that you post on a
networking group. You can have the circle with a colleague where you share
things with people that you partner with or work. This makes it a little easier
to keep your work life and your personal life separate.
You can do with Facebook, but you'll need to create these
groups in a list. This can be a little heavy, but it's a nice work around.
Video chat (Hangouts)
One feature that a Google+ offer that I think it’s great
from a commercial point of view is video conversations. You can have up to 10
people join you for a video chat, they call these HANGOUTS. It's a great way to
make a Q & A or even make a product demonstration. I like the idea and many
musicians are also used to do shows and spread the word about their music. What
could you do with video chat? Think of the possibilities, I think, by doing
this you will see what a big deal it is.
The group chat (Huddle)
By using Facebook, you can chat with another person, but you
can not create a video discussion group. I do not know how it could play in the marketing efforts, but it's nice to have the option if you wanted to shoot
colleagues to discuss a client or you can also use it as a Q & A free video
option. Lots of luck here.
Sparks
Sparks is one of my favorite features of Google+, you can
not only share content with your users, but users who have created sparks that
correlate with what you share can see this information. Sparks is a
recommendation engine that Google has set up for users to Google+. Users can
find information based on their interest easily.
Streams
Tired of all the clutter and noise? Tweak your Google+
stream to display as you want to see. Select what you want to see circles in
your stream and you're ready.
Search value
Research is limited, but we are already seeing bumps in
circulation in search marketing when it comes to Google Plus. Using Google Plus
and focusing on your Google profile, you'll begin to see rapid growth in search
traffic. Many see the first indications that the activity on Google+ will help
the visibility of your business and website.
It is important to realize that I'm not trying to influence
any of you away from FB; if that's where your viewers are then by all means keeps
it working. However, if you have not seen a return on investment from Facebook,
it may be time to assess where you are spending your time social networking.
Where to employ your social networking time
Choose the network that suits you. When I say suits you, I
mean it brings some payback on investment of your time. When evaluating ROI of
social media for clients, I always tell them to look at the following to
determine the value:
- Increase site visitors
- Increase impressions
- Positive press mentions
- Click-through
- Word-of-mouth mentions
- Employment applications submitted for your company
- Blog mentions
- Followers through increased social media sites such as Twitter, Facebook, Google+ and LinkedIn
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