Everyone understands the importance of social media, but
most of the leaders were not sure how to transform social marketing in social
commerce. I am happy to share with you some of my thoughts and ideas. As we all
know the restaurant and entertainment industries that are doing well and how
they could use social media to increase traffic and create brand awareness and
customer loyalty.
Why the work of social media and in the restaurant industry
and entertainment? This is a question that has an answer that is a little
obvious. The reason social media works well because we are seeing restaurants
and entertainment venues to be social and interact. Those who love these places
also have social media.
There are many ways that social media can be transformed
into social commerce and I will share with you some of them.
You can use social media to:
- Engage and interact with customers and existing customers.
- Present events and new menu items and specialties.
- Get feedback on menu items and events.
Everyone has this question:. "I understand social media
is important, but how does he do me money" I hear you I will not
sugarcoat, social media takes time to turn non-business generating income in
the revenue-producing activities, but it can and does occur.
Consider the
following things that social media can do to help save time, money and
resources thus increase revenue.:
1. Collecting feedback and insight on service, events and menu
items
2. Promoting events
or new menu items and specials
3. Encourage trials
by offering specials and discounts
4. Using teams as
your own brand ambassadors that spread the word about your brand
5. Having a direct
conversation with your current clienteles and potentially reaching new ones
6. Updating clients
and your community on new projects, such as new openings or remodels
7. Increase interest
and foot traffic by sharing info, such as contests and giveaways
8. Use social media
to interact with your franchises and build an online support community
9. Find employees
10. Keep an eye on
your reputation and provide complaint resolutions
There are many things you can use social media for, but the
eventual goal is to move it into a social commerce for your business. This will
require some time, commitment and hard work, but it can be done and be fruitful.
5 steps To a Winning Social Media Strategy (First part)
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