10 Fantastic Features that the Microsoft Band has!

Microsoft unveils the ‘Microsoft Band’

1. Microsoft Health is a new service that allows you to live healthier lives by providing actionable insights based on data collected from fitness equipment and applications you use every day. It is designed to work for you, no matter what phone you have, the device that you wear, or services you use. Microsoft keeps track of the most insightful personal physical health easier and more holistic. Microsoft Band, the first device powered by Microsoft's health, helping you achieve your wellness objectives by monitoring your heart rate, steps, calories burned and sleep quality. It also helps you to be more productive with forecasts and email alerts - right on your wrist.

2. Microsoft Band works with the phone you have.

iPhone, Android or Windows Phone? Microsoft Band is designed to be great on multiple platforms. With Bluetooth 4.0, your data syncs to your phone in the background, so that Microsoft Band is always updated. You do not have to connect to get the latest.

3. If you use Windows Phone 8.1, Cortana ask to take notes or set reminders with your voice. It will give you directions and news for sports, stocks, weather, and more. She is ready to help whenever you need it. Your own personal digital assistant gives you and makes your life easier. Extracts mail and calendar alerts will appear right on your wrist so that you know what you have to do and where you should be. And with the help of Cortana, your productivity will surely increase.

4. See incoming call and voice mail notifications on your wrist. Get your text messages right on your wrist and respond with a pre-established instant response. Do not miss the last tweet your friend or Facebook update. Get the latest posts, comments, photos, personal messages and notifications on your band. See all on your wrist.

5. Microsoft Band makes it easier to achieve your fitness goals. You can track your daily physical activity and review your stats with a glance at your wrist. Just like a personal trainer, Microsoft Band guides the constant learning about yourself, your current fitness level, and your future needs.

- Run: 

Whether you're on the treadmill at the gym or outside in the rain or sun, you can see a summary of your route with customized settings in the phone application, including rate divided and heart rate.

- Steps: 

Set a goal and track your progress.

-Calorie Calculator

Microsoft Band calculates the calories you have burned and the distance you've traveled each day.

- 24 hours heart rate monitor:

Gives you a better understanding of your calorie intake, sleep patterns, and peak and resting heart rate so that you can perform at your best.

- Monitoring Calorie

Counting calories you burn each day. See daily or weekly stats, set goals, and receive a "high-five" virtual when you reach it.

-Guided Workouts 

Fun and challenging training sessions for partners as fitness Gym and the physical condition of men with exercise prompts on your wrist and much more.

- Monitoring of sleep 

When enabled, Microsoft Band follows the length and quality of your sleep.

- Integrated GPS: 

Measure the distance you have run and your pace and follows the way. Save your favorites to retrace your steps and help you later.

6. The color touch screen is bright and easy to read, even in bright sunlight. Select "Watch Mode" to always display the date and time today without pressing. Set your laps or all of your workout with the stopwatch button. Set alarms to wake silently or remember go for a run. Choose the alerts you have on your wrist. Change notification settings on your phone and your Microsoft band match.

7.No need to reach for your wallet. Enjoy coffee on the go with your Starbucks ready to scan at arm's card. This is the result of collaboration with Microsoft for the Microsoft Starbucks group.

8.With your choice of designs and background colors, Microsoft Band reflect your personality. Press the icon on your band to turn all notifications off and enable Do Not Disturb. The battery is expected to last for 48 hours, and can be changed depending on the use of GPS

9. Microsoft has also collaborated with popular fitness applications such as:

- Runkeeper: 

You have a RunKeeper account? Synchronize your data with Microsoft Band RunKeeper for a more complete view of your active life with the applications you like.

- Gold Gym: 

Get the contents of fitness premium Gold's Gym right on your wrist. Establish and track your results in your application and follow prompts.

- MyFitnessPal: 

The band synchronizes with MyFitnessPal to help you track your daily calorie intake and see how many calories you use overall. 

10. Microsoft group comes with a 1 year warranty, dust and splash resistant.

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Must Follow Rules for the success of small business

Must Follow Rules For the Success of Small Business

Now a days everyone is starting and want to start its own business on a small scale. Here are some hard and fast rules for the success of your business

Target

They are not all things to all people. Decide on your niche - you narrow your focus and broaden your appeal.

Be Different

If your competitors are doing, do not do it. Stand out in a crowded market, where much of the advertising and products look the same.

Form a team

Do not hire an employee to fill a position. The use of a person, part of a team to build your business.

Be quick

Time is the most precious commodity. If delivery is expected Thursday show up on wednesday. Get return calls and e-mails.

Say thank you

Let your customers and employees know how much you value them. Better yet, do it the old fashioned way: take pen and paper and write a note for them.

Be consistent

Make sure your company has a uniform appearance. A customer should get the same taste from everyone in your organization.

Smile

Throw the reasons why you think that people will buy from you as price, quality of the product or warranty. They purchase it from you because they like.

Fanatical optimism

The glass must always be half full. Attitude will always win in the end and infect everyone around you.

Soft Sell

Never hard sell. Solve problems. Satisfy want. Do what is really best for your customers.

Leave your comfort zone

Never accept the idea that this is the only way we've always opted,Never accept that a new idea or technology would never work for you.

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Marketing Lessons to learn from ALS ice bucket challenge

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What is Marketing?

Types of Marketing

Marketing Lessons To Learn From ALS Ice Bucket Challenge

If you have not heard of ALS Ice Cube Challenge I wonder if you've been walking around with your head in the sand. The ALS Ice Challenge is an excellent example of the power of social media to make something viral.

Types of Marketing Strategies

The ALS Ice Challenge is the seamless example of the power of social media, charity and celebrity endorsements combined to create a campaign that has exploded into a viral campaign. The contest is attributed to Pete Frates, baseball player Boston College who was diagnosed with ALS in 2012 While the story of how he started the challenge is heartbreaking, the result has been overwhelming and an actual case study of how social media can work when used effectively and for the good of others. Although Pete Frates Boston was the challenge. It quickly spread nationwide in the United States to India.

According to a press release issued by Facebook, where most of the challenge has been reported more than 28 million people have joined the conversation by posting, commenting or like publications regarding the challenge from 1 June to 17 August. It has been a reported 1.7 million related to the challenge posted and shared on Facebook.

Difference between Marketing and Advertising

Public figures and celebrities have joined the challenge. Participants include Mark Zuckerberg, Oprah Winfrey, Ben Affleck, Tyler Perry, Kobe Bryant and more.

So, what can marketers learn from this challenge? How can we take help from this challenge to create our own amazingly successful marketing campaigns?

Evoke emotions

Do not underestimate the value of emotion in a campaign. Peter Frakes helped Ice Cube Challenge ALS staff and many of the videos that we saw spread sentiment all over the campaign and rightly so. How you can use emotion to make your marketing campaign more personal? How can you share their values ​​and priorities in his campaign? Evoking emotion you'll draw more people and create a desire for them to take action and be part of.

Do not complicate

Keep your campaigns simpler. Often we complicate things and our prospects and potential customers asking what we want them to do. Think of the challenge - just maintained, the rules were simple, the action was simple. Take the challenge, soak with ice or make a donation to ALS - there was nothing complicated or confusing.

Timing is everything

The challenge began in the summer heat, it was the perfect time. It was also at the end of summer a popular time for family holidays, children freed from school and work hours are lax. The weather can make or break your marketing campaign. A couple of things that play at the moment of his campaign are seasonality, psychology, responsiveness and unique business cycle. Create the ability to be able to respond to any situation quickly and this will give you an edge over all your competition.

Get involved personalities and celebrities

Get public figures and / or celebrities can help in spreading their message. When celebrities and sports figures were in the Ice Cube Challenge ALS increased exposure to fans and helped spread like wildfire. This is not always the easiest component to achieve, but if you can it may be worth. If you think national celebrity is out of your league and budget of course, there is nothing wrong with considering those within your local market. Think about this, you'll be glad you did.

Be clear on your objective

Be clear on your goal; keep your eye on the goal. His campaign has a clear call to action. The goal of the challenge was to raise money by attracting new and potential donors. They succeeded; more than $ 40 million in donations were received from 29 July to 21 August. Compare this with last years $ 2.1 million dollars. They succeeded in their goal, as they were clear. Be clear in your campaign - what do you want your audience to do?

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Google Plus Vs Facebook

I have always used this scenario when it comes to explaining all the different social media networks -

• Facebook - Network for friends and family

• Twitter - Network foreigners

• LinkedIn - professional network

• Google+ - A collaboration of all the above

There was a time when people compare Facebook and Google - of course, there were significant differences, Google was a search engine - Facebook was a social network. But now Google has entered the picture with Google Plus it, social network. Facebook and Google+ have a little more similarities now and many ask me where they should spend their time.

How to use social media marketing for restaurants

The answer is simple - spend your time where you get the most worth. That's the cool answer, but let me see if I can break it down into a little "nuts and bolts" explanation.

The introduction of Google Plus, we added the following:

Circles

Using circles to share specific things with specific people. You may not want your customers to see the same things that you post on a networking group. You can have the circle with a colleague where you share things with people that you partner with or work. This makes it a little easier to keep your work life and your personal life separate.

You can do with Facebook, but you'll need to create these groups in a list. This can be a little heavy, but it's a nice work around.

Video chat (Hangouts)

One feature that a Google+ offer that I think it’s great from a commercial point of view is video conversations. You can have up to 10 people join you for a video chat, they call these HANGOUTS. It's a great way to make a Q & A or even make a product demonstration. I like the idea and many musicians are also used to do shows and spread the word about their music. What could you do with video chat? Think of the possibilities, I think, by doing this you will see what a big deal it is.

The group chat (Huddle)

By using Facebook, you can chat with another person, but you can not create a video discussion group. I do not know how it could play in the marketing efforts, but it's nice to have the option if you wanted to shoot colleagues to discuss a client or you can also use it as a Q & A free video option. Lots of luck here.

Sparks

Sparks is one of my favorite features of Google+, you can not only share content with your users, but users who have created sparks that correlate with what you share can see this information. Sparks is a recommendation engine that Google has set up for users to Google+. Users can find information based on their interest easily.

Streams

Tired of all the clutter and noise? Tweak your Google+ stream to display as you want to see. Select what you want to see circles in your stream and you're ready.

Search value

Research is limited, but we are already seeing bumps in circulation in search marketing when it comes to Google Plus. Using Google Plus and focusing on your Google profile, you'll begin to see rapid growth in search traffic. Many see the first indications that the activity on Google+ will help the visibility of your business and website.

It is important to realize that I'm not trying to influence any of you away from FB; if that's where your viewers are then by all means keeps it working. However, if you have not seen a return on investment from Facebook, it may be time to assess where you are spending your time social networking.

Where to employ your social networking time

Choose the network that suits you. When I say suits you, I mean it brings some payback on investment of your time. When evaluating ROI of social media for clients, I always tell them to look at the following to determine the value:

• Increase site visitors
• Increase impressions
• Positive press mentions
• Click-through
• Word-of-mouth mentions
• Employment applications submitted for your company
• Blog mentions
• Followers through increased social media sites such as Twitter, Facebook, Google+ and LinkedIn

When you understand what network gives you the best results among the above items, you know the network that works best for your business. Do not spread so, then the work you put into it is useless, find what works for you and participate in that - that's the key to social media success.

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Marketing vs Sales

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Difference Between Marketing & Sales

Do you know what the difference between sales and marketing is? Let’s have a bird eye view on this question for a second. Without marketing no customer or leads to follow up, but yet without a good sales technique and strategy your closing rate may depress. Marketing and sales must work closely with each other, but most companies have separate units that do not even speak to each other.

If we divide the fundamentals, marketing is everything you do to reach and persuade prospects and the sales process is everything that you do to close the sale and get a signed treaty or agreement. Both are needs to the success of a business. You cannot do without either process. If you work for strategically combining both efforts you will experience a successful amount of business growth. However, for the same reason, if the efforts are unbalanced or departments do not communicate may deviate business growth.

Your marketing should consist of strategies that you can measure your reach and works to convince your prospects that you are the one for them. It's the message that makes your customers for sale. It may consist of promotion, PR, brand marketing, affiliation marketing, viral marketing, DM and social media marketing

The sales process consists of interpersonal interaction. It is often accomplished by a meeting one-on-one, cold calling and networking. It is something that engages you with the prospect or customer on a personal level rather than at a distance. Most of the time the prospect or potential customer has taken you through marketing efforts.

I like to think of it like this, your marketing efforts activate the procedure of the eight contacts that studies show it takes to move a prospect or potential customer to closing the sale. If marketing is done effectively you can begin to move that prospect from a cold state to a warm lead cable. When the prospect hits the level of "hot" is much easier for the sales professional or sales department nearby for sale

Do you see the cycle?

Studies have shown that multiple contacts using both sales and marketing to move the prospect from one level to another are needed. That's why it is important that you develop a process that combines both sales and marketing. This will allow you to reach prospects at all three stages; cold, warm, and hot. It's all about balance. Make sure you have combined the two, sales and marketing. They are not a single body. If they are different departments, departments should speak and communicate in order to be effective.

Not sure how to integrate marketing and sales?

Try this. Take a few minutes and divide your prospect lists and database into categories of cold, warm and hot leads. Then sit down and determine a strategy on how to proceed with each individual group.

For example, you could try the following contact methods:

Cold Lead Strategy - Send a direct mail promotion or special offer

Hot Lead Strategy - Try a follow up call, send a sales letter, or schedule a special seminar or training session for all of your warm leads together.

Once you have moved your prospect to the "warm" level it is time to proceed with the closing of the sale, call if you want to pass the baton. This will be easier to do if you are involved in some way perspective. You can do this by making a call from one-on-one, make a presentation or submit a proposal, estimate or contract.

What if you do not feel comfortable with the process of selling or marketing?

An alternative that is often successful is to partner with someone who has the talents you feel you lack. If you are stronger in marketing, search for the one who knows and aware of the sales process. If you are best in sales to find someone that can help support the message, craft marketing tackles that sell and give you the tactics and ideas. If you work in a company that consists of departments and is working alone you can do this by creating a partnership, outsourcing or hiring that talent.

Remember that the key to success in marketing and sales is balance!

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Difference Between Marketing and Advertising

You will often find that most of the people confuse advertising with marketing or vice versa. While both modules are equally important but also different from each other. If you know the difference and have done your market research well you can put your company on the way to success and substantial growth.

Online Marketing A Necessity

Let's just start by revising the formal concepts of each and then I go into the description of how they are different from each other:

Advertising: 

"The paid, public, non-personal broadcast of a influential message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers".

Marketing: 

"The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the exchange or transfer of mutually advantageous products".

After understanding these basic concepts it’s easy to know how these two concepts can be confusing to the point that persons think of them as one-on it, so let’s breakdown it a little.

The advertisement is part of the marketing process. This is the part that involves getting the word out about your business, products or services. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of advertisements in the media such as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, public relations following in close second search and the market does not fall far behind.

The best way to distinguish between advertising and marketing is to think of the marketing pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer and sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. Each of these elements must not only work independently but they also must work together in order to achieve the larger goal. Marketing is a process that takes time and can involve hours of research to develop a marketing plan to be effective. Thinking in organizing marketing and everything you do to facilitate trade between the company and the consumer.

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What is Marketing

Marketing is educating your customers why they should choose your product or service on your rivals ; if you don't do that, you are not marketing. It's really that simple! The key is finding the right method and define the right message to be used to educate and influence your consumers.
 
Marketing is to create a fair offer that effectively meets the needs of consumers and create a demand for it with different ads and sales tactics

Online Marketing A Necessity
 
Companies make the mistake of thinking that marketing is just "one" thing, but marketing is all the meetings of consumers when it comes to your business, advertising, what they hear, the customer service they receive, to follow-up care that you provide. It's all marketing and the creation of the decision in the consumer mind whether to choose you or not for repeat buying.

Marketing activities are often confused with advertising and sales, but it is important to realize that there is a difference. To better understand the differences and the roles advertising and sales in marketing, I will write the following articles in the coming days, so stay tuned for more.

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How To Use Social Media For Marketing In Restaurant

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Online Marketing A NECESSITY.

It's not hidden from anyone that online marketing is becoming more feasible than traditional method of marketing, such as TV, OOH and Print Ads.

There are businesses and corporations that are aware with the Internet and online marketing, but many companies are walking into a new territory.

Online marketing includes the following:

• Website Marketing
• Search Engine Marketing
• Social Media Marketing
• Affiliate Marketing and Strategic Partnership
• Content Marketing

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Why online marketing has become the choice of many companies? There are two main reasons. Online marketing is cost effective and provides monitoring results in existent time. This let businesses to make modifications "on the fly." Companies fall in love with the fact that they can change their marketing message, graphics, or the method of collection immediately. Online marketing gives us the ability to track and modify if necessary. This saves money and extends our marketing budgets a little further.

If you're in trouble when it comes to marketing using the Internet, you want to make a determination where to start. I never suggested that companies jump into all areas of Internet marketing together. Do it gradually so that you can measure what works and what does not.

There are five ways to build a strategy for online marketing can work for you and help you build your brand and increase your bottom line revenue.

7 ways to increase your social media Presence and Followings

Method 1: You need a website

In my professional opinion every business wants a website. You want your patrons to reach you when they look for you online. Your online existence creates a level of credibility and trust, but only if it is done professionally and is based on the brand you've built in the area of ​​traditional marketing. You must have a place to send consumers to learn more about you and ultimately buy your products or services to succeed in online marketing

Method 2: customers use search engines

Our company invented the word "google" because we have all become accustomed to using Google to search and find the info we need to. Customers go virtual to know more about the goods and services they use. Are they going to find? If you do not do the marketing and search engine optimization is probably not unhappy responses. Take a few minutes to do an online search for your offerings, your services and your brand. Have you found your company at all? If your answer is no, then you must understand that potential customers find you well. This means, ultimately, you are losing sales opportunities and revenue. Can you afford it?

Method 3: Social is the Buzz

True social media marketing such as FB, Instagram , Twitter and YouTube are the buzz today, but I think that is a fit for all companies. I'll explain why. Social media marketing is a great way to interact and communicate with prospective consumers. However, social media requires commitment and effort. If you are not eager to invest in the time and so far, I mean spending time on social networks every day, so do not do it. Social media is not just about broadcasting, it is engaging. You must spend at least 15 minutes in the morning and evening to see even a modicum of success using this method of online marketing. Do not jump into the social media without understanding how it works and the required investment of time and resources needed. You can learn more about social media marketing, to participate in the Day Crash Course Social Media Marketing 7.

Method 4: Composition and Strategic Alliances

Many companies have found success in affiliate marketing which means that you provide compensation to partners and to sell their products and services. Affiliate marketing is a marketing method safely and that has existed for many years. If you do not have the time to manage an affiliate marketing program, you can hire external management companies that can help members develop a program of successful affiliate marketing. I still like the model of affiliate marketing as it is a win-win for your business and your affiliate partners.

Types of Marketing

Method 5: Words are worth the money - Content is the key

Content marketing is using relevant and useful to attract potential customers to your information. This information will not only attract, but if done correctly, will attract your target audience and drive profitable action for your business. It also helps in search engine marketing and optimization. A successful marketing strategy content provide valuable information, according to your target market, this strategy works when consumers who have approached you put buyers.

How To Use Social Media For Marketing In Restaurants

There are many elements to marketing your business online, but you have to decide which methods work for your business and which can reverse time. It is as important to create an online marketing strategy as it is to have a traditional marketing plan. I can say with surety that online marketing is here to stay, so embrace technology and determine what works for you. Once you have done that implement, use the analysis and make changes if necessary. Soon you will realize that online marketing offers a much better return on your marketing investment, due to its adaptability and capacity variability.

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